The Idea behind Apptivity was to create toys enhanced with technology. They were meant to be real toys that had digital play supplied by integrated apps on tablets (iPads, Kindles, etc.) or iPhones. My team designed this line at a point in time when children were starting to move away from toys to technological devices.

This stylish protective case for the iPad, iPhone, iPod touch, Kindle, and various other tablets included a stylus making it easy for kids to learn how to write and draw using any of their favorite apps. Using any of the cases with the included free app and it unlocked a wide range of fun learning and creative activities. One of the most amazing features of the Create & Learn app that we designed was the virtual 3D feature effect that made images “pop up” off of the enclosed cards when they w

The Little People Apptivity Farm let children navigate through a very endearing Little People farm physical and virtual environment. They could drive the tractor through the fields, nurture the pigs, cows, chicken, sheep, and ducks, and tend to the fields using the capacitive figures and tractor.