Children love to take pictures! The challenge in the early 2000s (long before everyone had an iPhone) was that no parents wanted to hand their expensive, fragile point & shoot digital camera to a preschooler for fear of destruction. My team created the Kid Tough Digital Camera to give kids a safe, simplified, and incredibly durable digital camera experience. Children could take pictures, navigate through their shots on the LCD screen, and delete the ones they didn’t like. The two handle grip a
My team made multiple variations of the Kid Tough Digital Camera over the next few years that enabled children to take pictures in wet environments like pools and beaches. We also created a Kid Tough See Yourself Camera that enabled early “selfies” with graphic effects built into the camera.
This point of purchase display was used on shelf at stores like Walmart and Toys R Us to help communicate the amazing benefits of the Kid Tough line to parents.
Children love to take pictures! The challenge in the early 2000s (long before everyone had an iPhone) was that no parents wanted to hand their expensive, fragile point & shoot digital camera to a preschooler for fear of destruction. My team created the Kid Tough Digital Camera to give kids a safe, simplified, and incredibly durable digital camera experience. Children could take pictures, navigate through their shots on the LCD screen, and delete the ones they didn’t like. The two handle grip a